Interactive Software Tools for Student Learning

The 2020 Summer Academic Conference explored how marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media to the sharing economy and the COVID-19 pandemic, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. Current disruptions continue to transform how educators interact with students and encourage effective learning. Following the Summer Academic Conference, the AMA assembled a repository of teaching tools to help faculty and doctoral student instructors engage students in either brick and mortar or virtual classroom settings. Access the on-demand events to learn more about individual tools and strategies